Tested and verified new market strategy; increased profit
Situation:
A Tier 1 automotive supplier wanted to enter the replacement parts business and needed assistance verifying its strategy and approach.
Actions:
- Reviewed and verified client strategy
- Developed market sizing data and analytics
- Refined plan of attack for new market entrance
- Determined test market in which to pilot strategy while minimizing risk
Results: Pilot deployment determined the viability and profitability of the market penetration strategy. Our client leveraged this strategy as a competitive advantage in customer negotiations and improved its profitability by 5% without implementation across the USA.
