Auto Supplier Market Penetration

Tested and verified new market strategy; increased profit

Situation:
A Tier 1 automotive supplier wanted to enter the replacement parts business and needed assistance verifying its strategy and approach.

Actions:

  • Reviewed and verified client strategy
  • Developed market sizing data and analytics
  • Refined plan of attack for new market entrance
  • Determined test market in which to pilot strategy while minimizing risk

Results: Pilot deployment determined the viability and profitability of the market penetration strategy. Our client leveraged this strategy as a competitive advantage in customer negotiations and improved its profitability by 5% without implementation across the USA.