Office Products Delivery Speed

Fortified against “Amazon Effect” to defend market share

Situation:
Amazon trained customers to expect rapid order delivery. An office products manufacturer was feeling the “Amazon Effect” and needed help competing with Amazon’s two-day delivery guarantee.

Actions:

  • Developed a forward position inventory strategy
  • Evaluated 300,000 total SKUs and selected 100 for rapid delivery to customers
  • Reduced costs by determining more cost-effective manufacturing and storage locations

Results: Implemented strategy to defend the manufacturer’s top 100 SKUs against Amazon encroachment.