Fortified against “Amazon Effect” to defend market share
Amazon trained customers to expect rapid order delivery. An office products manufacturer was feeling the “Amazon Effect” and needed help competing with Amazon’s two-day delivery guarantee.
- Developed a forward position inventory strategy
- Evaluated 300,000 total SKUs and selected 100 for rapid delivery to customers
- Reduced costs by determining more cost-effective manufacturing and storage locations
Results: Implemented strategy to defend the manufacturer’s top 100 SKUs against Amazon encroachment.