Tag: growth strategy

B2B Sales New Rules (Same as the Old Rules) - know everything about your prospect before connecting - engage, listen, and address their needs - don't "sell" - add value with every touch - share articles, introductions, and meaningful solutions outside of your value chain - build trust by delivering as promised, every time New Approaches - virtual collaborations, including online meetings, webinars, roundtables, and educational opportunities - virtual happy hours and shared meals via delivery service - outdoor relationship building in socially distanced small groups (golf, hiking, biking, etc.)

B2B Sales
New Rules (Same as the Old Rules)

Kormac is helping several leading organizations to grow revenue despite the challenging market conditions. Some are expanding through strategic acquisition – especially vertical integration – while others are focused on shifting from transactional sales to subscription/annuity models. For those with B2B salesforces struggling to find traction, to follow are a...