Product Portfolio Analysis

Product Portfolio Analysis

Kormac Insights

April 3, 2024

Product Portfolio Analysis
Product Potential, Strategy & Investment

“The unexamined life is not worth living,” and the same may be said for an unexamined product portfolio. Without portfolio analysis, underperforming products cost more than just money – they consume talent and resources better invested elsewhere. Luckily, there’s no shortage of instructive frameworks for Product Portfolio Management: the BCG Growth/Share Matrix, GE/McKinsey Matrix, and Ansoff Matrix, just to name a few. What they all have in common is the notion that products have roles and needs within the portfolio: some products deserve investment, others warrant protection, others beg harvesting, and others are best exited or divested. We help clients evaluate their products, businesses, and locations by performance over time to meaningfully differentiate their strategy and take appropriate action.

Visit the link below for more information on portfolio management and how Kormac helps clients to:
• Analyze performance dimensions by product or business unit: revenue, margin, cost, operating metrics, market conditions, vendors, customers, and more
• Identify the key drivers of profitability
• Articulate Go-Forward options based on the client’s appetite for investment and risk: invest, acquire, streamline, sell, etc.

We have decades of experience in helping organizations to reassess, redesign, and rationalize portfolios, whether they be a disparate collection of product lines, facilities, or manufacturing platforms: